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Agenda

Wednesday 7 October

18:30 - 20:30

Welcome Reception at Guilty Bar

Thursday 8 October

08:30 - 10:00

Welcome, Introductions & Roundtable

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10:00 - 10:45

Global Update from Chris Hartley

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10:45 - 11:00

Coffee Break

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11:00 - 11:45

GHA DISCOVERY - Member Panel 

Let's hear it from our members: open forum with selected GHA DISCOVERY members who will share their experience.

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11:45 - 12:15

Member Behaviour

Relevant insights on how loyalty is affecting member behaviour across the Alliance

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12:15 - 13:15

Lunch at Biscotti Restaurant

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13:15 - 14:00

BC Challenges and Solutions

Open forum around identified challenges from Brand Champions and how to overcome them

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14:00 - 16:15

Beyond the room: Maximising the commercial potential of Live Local and its products
A practical workshop on how GHA DISCOVERY brands can use Live Local products - including Local Offers, Experiences, Member Meetups, and Dine with D$ - to drive incremental non-room revenue, attract local members, and create more reasons for guests to spend at their hotels.

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16:15 - 16: 30

Coffee Break

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16:30 - 17:15

China GHA WeChat Mini-Programme​

Special guest speaker from DragonTrail to showcase the

WeChat solution and improve engagement with the Chinese market

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18:00

Local Experience Pool Terrace 2nd Floor

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19:30

Dinner at Spice Market Restaurant

Friday 9 October

09:00 - 10:30

Technology Updates and Workshop
Quick update on new functionalities to support data quality and data protection followed by a workshop around new functionalities to support operational challenges and improve upsell

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10:30 - 10:45

Coffee Break

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10:45 - 11:30

PowerBi Updates & Future enhancements
Quick overview of new reports available and enhancements to the existing ones

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11:30 - 12:30

BC Challenges and Solutions
Open forum around identified challenges from Brand Champions and how to overcome them.

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12:30 - 13:30

Lunch at Guilty

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13:30 - 14:15

2027 Marketing Calendar 
Overview of the 2027 Marketing Calendar,
Global D$ Promotions and

Exclusive Offers strategy for the Alliance

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14:15 - 15:45

Marketing Workshop 
The future of Brand D$ Promotions  - which mechanisms work best and how to maximize collaboration

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15:45 - 16:00

Coffee Break

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16:00 - 17:00

Topic Roulette
Open forum and best practice sharing around common challenges and new initiatives agreed in the

GHA Operations and CEO committees

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17:00 - 17:30

Q&A and Wrap Up 

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19:00 - 22:00

Dinner and after dinner in the city

Attire

Meetings:

Business casual

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Evening Gatherings & Dinner:

Smart Casual

© Global Hotel Alliance 2026

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