

BRAND CHAMPION MEETING 2025
Dubai
8th -10th October 2025
WELCOME
We cordially invite you to join us for another productive and exciting
GHA Brand Champion Meeting.
In the upcoming October of 2025, we eagerly anticipate coming together again in the vibrant city of Dubai.
We are thrilled to have the fantastic team at Paramount Hotel Midtown as our hosts for this iteration!
Situated along the legendary Sheikh Zayed Road in Downtown Dubai, Paramount Hotel Midtown stands as a luxury icon that blends Hollywood glamour with Dubai’s urban energy. This modern sanctuary offers stylish, spacious suites and guestrooms, an elegant rooftop restaurant and bar, and expansive terraces with sweeping views of the city skyline, including the world-famous Burj Khalifa.
Inspired by the golden age of cinema and originally opened in 2022, the hotel celebrates bold design, sustainability, and innovation. With its chic interiors, cutting-edge amenities, and unmatched hospitality, Paramount Hotel Midtown sets the stage for an unforgettable event experience.
We can’t wait to welcome you there!

MEETING PACKAGE
The meeting package for one person includes the following:
Accommodation - AED 895 each night, single occupancy
(Pre and Post nights - can be availed on above rate from 05th till 11th October 2025)
Meeting Participation - AED 800 one-time payment including all meals
AED 3,485
(calculated on 3 nights and meeting participation)
Please book your meeting participation before
10th August 2025
Your GHA Brand Champion Meeting
Package will include:
Accommodation
Up to three (3) room nights & breakfast
(Tuesday until Friday)
Experience
Lights, camera, action - join us for a memorable activity
Dinners
Welcome drinks & canapes
(Tuesday)
and two team dinners
(Wednesday & Thursday)
Meeting package
Two days of meeting, with coffee breaks and lunches

AGENDA
Tuesday, 07. October 2025
19.00
Welcome Reception at Melrose Bar
Wednesday, 08. October 2025
8.30 - 10.00
Welcome & Introductions
10.00 - 10.40
GHA DISCOVERY Updates
10.40 - 11.00
Networking Coffee Break
11.00 - 12.15
2025 Key Achievements
2026 Roadmap Introduction
12.15 - 13.15
Lunch at CineScope Restaurant
13.15 - 14.15
Guest Speaker - Khatija Paruk Haque, Chief Economist EEMEA, Mastercard
14.15 - 15.45
Operations Update and Technology Integration
15.45 - 16.00
Networking Coffee Break
16.00 - 17:15
Brand Champion Panel Discussion
18.00
Dinner at Paparazzi
19.30
Meet on ground floor for our Local Experience
Thursday, 09. October 2025
8.30 - 9.00
Insight in the world of Paramount DISCOVERY
9.00 - 9.30
Lead sending across the alliance: G-Leads
9.30 - 10.30
PBI & GraphQL
10.30 - 10.45
Networking Coffee Break
10.45 - 12.15
Marketing
12.45 - 13.45
Lunch at CineScope Restaurant
13.45 - 15.15
Cross-Brand Collaboration Workshop
15.15 - 16.00
Measurement Matrix 2026
16.00 - 16.15
Networking Coffee Break
16.15 - 17.15
Live Local: Earn & Burn Without a Stay
17.15 - 18.15
Live Local Best Practice Workshop
19.00
Dinner at Malibu Sky Lounge
Attire
Meetings - Business casual
Evening Gatherings & Dinner - Smart Casual

BEFORE YOU ARRIVE...
Weather
October in Dubai offers warm, sunny days with temperatures typically ranging from 25°C to 35°C. While the weather begins to ease from the intense summer heat, humidity can still be present. Clear skies are expected - providing a vibrant backdrop for our gathering.
Transportation
Paramount Hotel Midtown is centrally located alongside the legendary Sheik Zayed Road.
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20 minutes drive from Dubai International Airport.
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Conveniently situated near some of Dubai’s most iconic attractions, including Burj Khalifa, Dubai Mall, and Dubai Opera, all within a short drive.
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The hotel also offers easy access to the Dubai Metro, with the Business Bay station just a 10-minute walk away - connecting you seamlessly to key destinations across the city.
Travel Requirements
Nationals of many countries can enter the United Arab Emirates visa-free or receive a visa on arrival for varying durations, depending on their nationality.
Please check this official UAE government website to confirm whether you need a visa or entry permit to enter Dubai for your visit or transit.
If you require a visa and need any assistance, please contact your Commercial Director.
Dubai basics
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Languages:
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Arabic and English are widely spoken.
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Plug types:
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G
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Currency:
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United Arab Emirates Dirham (AED)
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International dialling codes:
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+971
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Emergency telephone number:
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999 (Police), 998 (Ambulance), 997 (Fire)
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Learn more about Dubai at www.visitdubai.com